Why We Love Dogs

If you’ve been to PLATF9RM , you’ll have noticed that we (warmly) welcome dogs. Whilst we think that most members like having them sniffing around, we appreciate that some might not. With that in mind, we thought we’d give you a primer on why we think dogs are an essential part of the PLATF9RM puzzle.


Worley, Rita, Clarence, Oz, Harry, Pepita…this is for you.


THEY'RE WALKING STRESS AND ANXIETY RELIEVERS

Studies have showed that interacting with dogs increases levels of the stress-relieving hormone oxytocin, and decreases level of the stress-causing cortisol. A 2012 experiment by the International Journal of Workplace Health Management found that offices containing dogs reported less levels of stress than those without them. You might think that few minutes you spend scratching a doggo’s belly is just a bit of fun, but it’s also helping to scratch away the memory of that three hour ‘thought shower’.

Also, cute.

Casey

Casey

LOOK WHO ELSE DOES IT

Google loves dogs so much, they have it enshrined in their company Code of Conduct: “Google’s affection for our canine friends is an integral facet of our corporate culture.” Amazon loves dogs so much it has 4,000 dogs registered at its Seattle offices, where they have a roof dog garden with pooch-high water fountains and fire hydrants designed to inspire them to pee. Nestlé’s loves dogs so much it has dog-friendly meeting rooms and a specially designed dog garden called Central Bark. (Instant promotion for whatever intern came up with that name.) If it’s good enough for them, etc.

Also, really cute.

Clarence

Clarence

Kipper

Kipper

THEY HELP US INTERACT WITH EACH OTHER

Dogs make the best ice-breakers when you’re meeting someone for the first time. You know who says so? Science. A 2012 experiment was undertaken at Michigan University, where 120 strangers were split into groups of four and tasked with creating a 15-second advertisement or slogan for a fictional product. Some groups had dogs and some didn’t. Those that did reported higher levels of team interaction and post-task satisfaction. “You can build a stronger relationship with animals that you may not be able to with other coworkers,” said Matt Christensen, the doctor who led the experiment. “And everyone can share the relationship with the companion dog.”

Also, so cute we can’t see.

THEY'RE THE PERFECT COMPANION FOR THE FREELANCE GENERATION

Britain now has approximately 1.7 million freelancers working across all sectors. 29% of graduates are freelancing is part of their career strategy over the next five years. Brighton has the highest concentration of small to medium-sized creative businesses in the UK, relative to population- higher than London, Manchester or Bristol. What all this suggests is that these are people with flexibility when it comes to where they work, enabling them to circumvent the age-old problem for the aspiring dog-owner: “I just won’t be at home enough.” Mix in the fact the average age that people are getting married eight years later than they were in the 70s and you’ve got a recipe for a generation of freelancers getting woofers rather than office jobs and kids.

ALSO, SO CUTE WE CAN’T BREATHE NOW OH GOLD HELP!

Ozzy

Ozzy

SEB CAME ROUND TO THEM

“My family has a dog but, if I’m going to be completely honest, I wasn’t sure about having dogs in PLATF9RM to begin with. But the team convinced me and now I’m so pleased we do!

They’re a great ice-breaker for new members, and provide welcome moments of distraction for people that have been staring at screens all day. There are times when they bark and we get a very occasional accident, but I think it’s worth the payoff for the relaxed atmosphere they help to foster. I might not have been sure at first but now I wouldn’t have it any other way!”


Okay we’re dead now.

Badger

Badger