What's Happening

INF9RMER #6

square3.jpg


The INF9RMER Newsletter is matt-iculously crafted, lovingly nurtured, marinated in enthusiasm and cooked at 200℃ for 15 minutes, by PLATF9RM's Membership Assistant Matt. If you have any exciting upcoming projects within your company, would like to let everyone know how your business is progressing in some way, or have a future event coming up - then feel free to email Matt, drop him a message on Slack or come find him in person for a quick chat.


Berlin Beats, Bison Eats and Holiday Retreats


September came through strong, with Bison Beer X Humble Plates food you can't go wrong. With brand new ski resorts and events of all sorts, take a gander into this month's INF9RMER.


With smiles and green concotions, OMGTea starts this months production, helping us indulge into Matcha Green Tea's health-kick secrets. Berlin-Brighton beats emanating through The North Laines, Markus Saarländer informs us on the upcoming techno night with EINMUSIK and the growing interest it gains. Next up was Lauren Pope and her fascinating upcoming event the Curio Conference, building up the well deserved curiosity.

This week beloved member Maddy, stepped into the limelight, her recently freelance Graphic Designs skills on offer, she gave us an insight. Bison Beer and Humble Plates have started cooking up a storm, their new lunch menu burgers I can tell you are on top form.

INF9RMER #6 Photo.jpg

The travel guru himself, Jesse Sharp the Travel Councellor, is offering 10% off travel over September, and will fly you off to somewhere spectacular. Altitude Ski and Snowboard school this month open their doors, to not their first, not their second but their third resort Gstaad, all equally as exciting as the last of course.

Fiona Bugler has brought Driven Women all the way down from London to Brighton, so the women of the south can rejoice in a supportive energetic event, of which the mind it will strengthen and enlighten. The School of the Wild's September event will yep, you guess it, be out in the Sussex countryside, networking, story-telling and all whilst helping the Green economy thrive!


Thank you to everyone who put in the time to offer news for this month's INF9RMER, if you have something you would like to include for September then contact Membership Assistant Matt.

PLATF9RM Members’ 9 Top Albums For Getting In The Zone

You’ve got deadlines looming. An inner feeling of dread is mounting. Your concentration…. wait, is that a dog over there??? Nevermind. Where were we? Oh yeah– your concentration. It’s shot. Things are looking gloomy and that deadline has never looked so precarious.

But don’t worry. We’ve got you. Here’s the nine albums PLATF9RM members play when they desperately need to get sh*t done. These are tunes to bring us back to earth – to focus – when our brains threaten to drift into the stratosphere of endless procrastination. They’ll transport you to the ever-elusive zone and turn those “To Do” lists into “Bloody Well Done” lists.

And yes we know Spotify’s pretty good at churning out concentration playlists. But they're basically algorithms; we're proper humans, with proper recommendations.

 

Kerri Lush




My concentration album is most certainly 新しい日の誕生 by 2814

Released in 2015 on the London-based Dream Catalogue's label, ‘Birth of a New Day' is a mystical, heady journey through a Blade Runner-esque cityscape. Often tied to the vaporwave genre, this album brings together ambient-electronica (a la Tangerine Dream or Vangelis) with an imagined sci-fi future dystopian aesthetic. On paper it should be a distraction, but I find the sound induces a wide-eyed state of productivity.


Zoe Brownrigg




RX Y is an alternative to Bon Iver for those who who love Bon Iver but don’t want to be distracted by their favourite songs whilst working. RX Y’s peaceful guitar and indistinguishable lyrics will lull you into a calm work-flow. Also very good as background music to yoga.


Cliff Ettridge




I have a go-to album that I use– usually very late at night – when I simply have to hit a deadline: Pieces in a Modern Style. Pieces in a Modern Style by William Orbit.

This simply is the album to let your mind get lost in. If you are trying to focus, it acts like an aural massage. It bathes you in very simple electronic strings and its smooth sounds allow you to concentrate fully.

It's not an album you have to try hard to listen to whilst working. It's more a soundscape that envelopes you. Simple, soothing, soaring, mellow: it inspires thoughts and focuses the mind.

Once playing, I tend to forget what time of day it is. It could be 1.00am in the early hours, it could be 8.00am in the morning, even 3.00pm in the afternoon. It usually goes on late at night but, when I'm wrapped up in it, I could be anywhere.


Lana Burgess




My ultimate concentration album is Tomorrow's Harvest by Boards of Canada. The opening track, ‘Gemini’, starts with a filmic fanfare that sets the scene for a productive writing session like nothing else. The ambient electronic sounds are calming and progressive, keeping me focused and blissfully lost in flow as I write.


Pete Blunden




So for me, it'd have to be the Swedish folk duo First Aid Kit's third album, Stay Gold. All their albums are exceptional, but this one gets the most plays. There's something about the steadily beating drums, flowing guitar and passionate, echoing vocals that provide an overwhelming sense of calm. I often catch myself thinking in multiple directions at once, but those sisters focus my kaleidoscopic thoughts into a laser-sharp focus beam. Pew pew!


Abbie Swan




The Blaze - Territory. Short, but very sweet. With a gentle mix of instrumental electronics and emotive vocals, this album makes it easy to zone out and focus on whatever is in front of me. As a designer I definitely need upbeat music to create a fast working pace, so this works perfectly.


Dale Blackburn


Generally speaking I’ll look for something instrumental and rhythmic. I want to avoid getting distracted with lyrical content or ambient drift. Often this can range from hip hop to post rock to electronic music, with some of my top artists being Hypnotic Brass Ensemble, Explosions in the Sky, and Dawn of Midi. However, my definitive “getting stuff done” album would be Tycho and their album Epoch:

It’s got the right balance of instrumentation and dynamics, with the shifting rhythms and melodies setting a decent pace to work at. I particularly like their mixture of analog and digital


Jim Turner




When I need to get stuck into something proper and create some good work, it has to be an album that helps my mind shift into that state. I want to be transported and lifted out of the normal trudge to some other place where the sparkling mind stuff can happen. You’ve gotta let that magical transformation occur to be able to create something out of nothing.

Astral Weeks has got to be the one. Released in 1968 when Van Morrison was in his early twenties with a band of jazz musicians he’d never met before. It’s a transcendental album that is so much more than the sum of its parts. Each song is a perfect meditative spell to take you to that elsewhere we’re looking for, where creating good work is baked right in. So, put those headphones on, play ’Madame George’ and see what happens.


Maddy Zoli


I'm one of those people who really listens to anything. It is hard to pick just one favourite, but speaking of my work I know exactly the genre of music that really helps me getting "in the zone". While I work on my illustrations, I usually listen to a mix of bossa nova and jazz music from a unique Japanese band who do Studio Ghibli covers. Some people think that jazz is kinda "messy" but paired with bossa nova’s milder melodies, it is perfect to relax the mind and keep concentration on what you’re doing.

 

Check out these other great blogs that PLATF9RM members have composed...

PLATF9RM Members Tell Us About The Most Inspirational Women In Their Lives

Emma Croman: My Perfect Brighton

Guestblog: Kerry Watkins - 2018’s Social Media Trends That Every Business Should Know

You’ve only got to take a nap and something has changed on social media - a new feature, a different algorithm or new metrics. And it can be hard to keep up! But these are four key trends that I think have had a really positive impact for many businesses.


Instagram ‘Stories’ take over!

2017 was a big year for Instagram Stories and brought us the Stories Highlights feature - allowing us to save our Stories content. Good for all marketers out there who couldn’t quite get to grips with ephemeral content only lasting for 24 hours! ‘Stories Highlights’ allows you to create saved packages of your Stories and make them available online for all eternity (or until you decide to delete them). And because highlights are saved on our profiles, stories can receive many more views if they are saved. You can also see all your old stories in Instagrams ‘Archive’ - I loved it when this feature appeared! - where you can go back to your old Stories (well, ‘old’ as in more than 24 hours old!) and add them to Highlights if you wish.


Facebook Advertising Gets More Sophisticated

You may have noticed at the start of 2018 that the reach of your organic Facebook posts took a dive. (Again!) So whilst this was good for us in the sense that we now see more content from friends and family, we’re not seeing brand content. Hence the need for an advertising budget. This year has seen brands investing more in ads outside of the typical ‘single image traffic ad’ - including Instagram Story video ads, Store visits ads and FB messenger ads. We’ve worked with a few businesses recently who have seen great results with Messenger ads as it gives them an opportunity to build a rapport with potential clients without taking them away from Facebook. It’s really worth spending time looking at the different campaign types on offer from Facebook and thinking how this could help your business. It’s still such a cost effective platform compared to all other networks.


platf9rmpics_socialbrighton_web-7346.jpg

LinkedIn video grows

In 2017 LinkedIn rolled out native video and many businesses have seen a big increase in reach and engagement with their connections. Even though they were the last to the party with video, LinkedIn does offer a unique platform for B2B marketing. Video regularly out-performs static content and the reasons are simple - the movement of visual content catches our attention and keeps us engaged. It takes less effort to consume video content than written content and, in the world of B2B sales and marketing, building trust is key and video does that. Over the next couple of years, we’ll be seeing more and more video on all networks and I’d definitely recommend getting involved.


Shoppable Instagram

Last, but by no means least, Instagram finally rolled out shoppable posts to the UK meaning that any ecommerce site could tag products in Instagram posts, giving the shopper a more seamless shopping experience. You need to sync a Facebook catalogue with your Facebook shop so Instagram can link products directly to your website. Not always as simple as it sounds though - trust me, I’ve heard many people banging their heads on their desks trying to get this working. Once set up, it is a really valuable feature that makes it a much smoother consumer journey, especially because Instagram still doesn’t let us hyperlink to URLs in captions! One thing at a time though I guess.



Kerry Watkins is the founder of Social Brighton, a boutique social media agency passionate about helping businesses achieve their goals through social with a tailored approach.


Social Brighton are a small team of social media experts specialising in strategy development and consultancy, training courses and workshops and a more hands on approach to managing social media and paid advertising.


Kerry is leading a PLATF9RM Learns session called ‘How To Be A Social Animal’ on September 5th. Book your place here.

INF9RMER #5

square3.jpg


The INF9RMER Newsletter is matt-iculously crafted, lovingly nurtured, marinated in enthusiasm and cooked at 200℃ for 15 minutes, by PLATF9RM's Membership Assistant Matt. If you have any exciting upcoming projects within your company, would like to let everyone know how your business is progressing in some way, or have a future event coming up - then feel free to email Matt, drop him a message on Slack or come find him in person for a quick chat.


Soundiculous, Soul Choirs and Snazzy Animations


With news ranging from Social Brighton's branding updates, to campaigns against trial shifts that are unpaid, Huskii's new design studio to Rachael Woolston testing your cardio, this INF9RMER has more variety than a box of Celebrations (before all the Malteaser favourites have been taken!).


To start off we have Vanessa, the choir leader of Soul of the City Choir informing us all about her upcoming pub sing-a-long in the North Laine Brewhouse. Next up we have the Belfast-come Brightonian, crime fighting Town Planner Colm McKee, filling us in on all the services he has on offer with his start-up freelancing business. Kerry and Callum from Social Brighton introduced us to not only their super fresh looking branding update in collaboration with Alex Gill, but also to their new team member Jess! (They also have a great new podcast!)


Rachael Woolston was up next promoting her company Girls Run the World, a motto she stands by both physically and metaphorically. Rachael is running an Run Wild retreat made up of sunrise yoga and Sussex countryside trial running - sounds dreamy right? You may have noticed a new addition to your PLATF9RM workspace, in the form of a tiny games library! Gamely Ltd. Games have lovingly donated a few packs of their brand new games Soundiculous and The Pretender along with their best seller Randomise, for people to borrow and play at their leisure - get silly!

INF9RMER #5 Photo.jpg

You may have seen him recently talking at not only one, but TWO PLATF9RM Cereal Fillers over August - Tony Rogers, from Deja People has been promoting a campaign close to his heart. Backing a recently launched campaign about Say No To Unpaid Trial Shifts, Tony is getting the word out. Susie Saary gave us a premier to her new song 'Would You', something that went down a treat over Brighton Pride!


Floor 6 favourites Martine Warburton and Andy Broughton finally got themselves their first office, the ideal spot to get their recent collaboration company Huskii Studio off the ground. Keep up to date with any new developments by subscribing to their email. Last but certainly not least, we introduced AXON to the PLATF9RM family as they found themself a base for their Brighton operations on Floor 5.


Thank you to everyone who put in the time to offer news for this month's INF9RMER, if you have something you would like to include for September then contact Membership Assistant Matt.