How do you measure influence?
Many rely on metrics like followers or engagement when quantifying the effectiveness of an online Influencer. But Good Rebels, the PLATF9RM-based digital and creative agency, take a simpler view.
“True influence is trust. The way you trust a friend telling you something at the kitchen table. That trust can then be used to drive action,” says Mark Ralphs, Partner at Good Rebels. “Think of each online person as a node; the bigger the node, the bigger their ability to connect people and make things happen.”
Take a popular music blogger. They can be the bridge between a community that includes fan, artist, record store, record label and venue, all of which leads to the music.
Brighton is blessed with an abundance of talented and trustworthy Influencers, so Good Rebels and PLATF9RM wanted to hail the city’s best. Here’s Brighton’s Most Influential for 2018. Follow them!
Food and drink
Eshé is a food blogger, graphic designer and photographer, who’s been featured by Hairy Bikers. Her food blog is an insider's guide on where to eat across Brighton & Hove, with a focus on independent restaurants. If there’s a new joint opening in town, Eshé’s on the list.
The Graphic Foodie was launched in 2008 by Fran, a branding designer and freelance writer. Fran’s blog lists frequently updated Brighton restaurant reviews and news, along with family recipes from her Abruzzo region of Italy. Check out her ‘Best Of Brighton’ page for everything that’s good in town.
Pippa is a freelance content creator, and founder of the City Girl Network. It connects twenty-something women in seven UK cities (plus Berlin and San Francisco!) and helps them build meaningful relationships online and IRL.
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Rachel Finch is a director – along with PLATF9RM members Lana Burgess and Allegra Chapman – of Brighton Digital Women. They connect Brighton’s female digital workers and provide a nurturing, collaborative community. Rachel works at local agency Site Visibility and is an all-round champion of local ladies in those digital businesses that are still – for the moment – guy-dominated.
Tom is a Brighton-based blogger and author of the e-book, The Spaghetti Traveller Guide On How To Blog: From Blogger To Brand. He started his Spaghetti Traveller blog five years ago and has been featured everywhere from Forbes to The Daily Mail. When Tom’s not chatting about his many travels he’s also the co-owner of DrinksPal: an app that lets users find the perfect bar, restaurant, coffee shop, or events venue.
No introduction necessary. Caroline Lucas, MP for Brighton Pavilion, is the UK’s only Green Party MP and the perfect manifestation of our city’s progressive, caring attitude. A mum to two sons and general advocate of human and environmental rights, she’s a true local hero.
Artists and Makers
Lois O’Hara is an artist and designer well-known for her fluorescent, wave-inspired artwork. You can see her designs and murals all over the city, from the seafront, to the venue Patterns, to an entire basketball court in Saunders Park.
Liverpool-born Natalie Edge is a Brighton-based blogger, artist and event designer. Her blog Nat’s Life gives a peek into the nuts and bolts of her life, whilst she’s also a vocal supporter of LGBTQ+ rights and mental health issues.