Introducing Sophie Wilson - Founder of communications agency Tuesday Media, literature fan and art connoisseur.
So it says on your website that you were a voracious reader as a child. Did your parents played a role in inspiring this love of literature?
My dad owned his own graphic design and print business, where my mum worked as a Marketing Director. Dad is an artist and my mum likes dancing - so I don’t know where I got the love of stories from, but undoubtedly the family business instilled a sense of entrepreneurship in me and I’ve been around brand marketing my whole life. One of my earliest memories is of sitting underneath drawing boards in my dad’s graphic design studio with the scent of screen print ink in my nostrils!
So your initial work was in the art world - who would you say is your favourite artist?
That’s a really hard one to answer as different art and artists speak to different moods and feelings. I collect art and I have pieces by Tracey Emin, Ron Mueck and David Hockney but I’m often inspired by emerging artists. I love the work of David Rusbatch, who is represented by one of my clients, RedHouse Originals Gallery. David is at once audacious and humorous. His work often includes text, which I like. I recently bought some text based artwork by Dalt Wisney at the art car boot fair.
What is the greatest lesson working in the world of PR has taught you?“Those who tell stories rule the world” - this saying by Plato is one that we’re fond of quoting at Tuesday Media. From my experience in business, politics and the media, I really believe that the ability to tell your story well, on the right platform, to the right audience is the difference between success and failure. And being able to tell your story in the media is hugely powerful. There is nothing to stop you being able to make the news if you have a good PR behind you.
What is the thing in your life that gives you a sense of balance??Nature is a big one. I need it. I lived in Asia for a year, mostly in ashrams, mountains, forests and, for a while, on a tiny beach in Thailand. When I came back to London in 2012 I just couldn’t handle going back to the urban landscape of the East End, so I moved into a ‘conscious community’ out in north West London. I shared a big Victorian house with about seven other hippies and we had fortnightly ‘sharing circles’, a yoga hall, a huge garden where we held festivals and rituals. After a few years there, I was called to Brighton by the pull of the sea and the rolling Downs. Now nature serves to anchor me even if it’s only walking around Queens Park for a few minutes to reboot.
Is there a quote from a particular piece of literature that always stays with you?“I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. I wanted to live deep and suck out all the marrow of life” by Henry David Thoreau. Also “two roads diverged through the woods and I took the one less travelled by. And that has made all the difference” by Robert Frost.
Who, in particular, brings you great joy in your life?
My partner Howard, Founder of digital consultancy Three B3ars who also works at PLATF9RMand his two boys. My mum, dad, sisters and my little nephews and niece. My best group of friends that I met at film making society in uni, who are all doing great things from psychology to running comedy nights. All the great people I’ve met in Brighton in the last two years - in Hanover where I live and through #tuesdaytalent, my networking evening and community of creative freelancers.
Why has coworking been a good option for you?
We’re a new model of agency, a ‘virtual network’ - which means we don’t incur expensive costs on rent and employing full time resource. Instead, we have a core group of senior industry experts. We work directly to our client’s requirements, creating bespoke strategies and execute using our core team and freelancers from our talent pool #tuesdaytalent. Working at P9 has not only exposed us to more freelancers, but to other agency partners and to potential clients too. Above and beyond that, it’s an uplifting environment and I really appreciate the culture that you have developed, emphasising wellbeing and cooperation. That for me, makes coworking with P9 specifically, a fantastic option.
Have you managed to collaborate with other PLATF9RMers?
Yes - I’ve got my hands on some great talent to come on board and work for our clients, as well as partnered with other agencies, to white label our own services for them or to help them extend their offerings for clients.