Company Of The Week - App This

Keeping us tech savvy and clued up on all things app-related we have the lovely gang at App This on Floor 5 at PLATF9RM. Here we spoke with Zach and Katie about survival tactics for a zombie apocalypse, found out what really grinds their gears and realised that we all need to mingle with some celebrities of a higher calibre!

LET’S START AT THE VERY BEGINNING, WHAT DOES APPTHIS THIS ACTUALLY DO?

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Z -  We’re based in Denver in Colorado, with an office in Tel Aviv and one here in the UK - and essentially what we do is help app developers acquire users. We have something called a recommendation engine, so for instance, when you’re using Netflix and you watch ‘When Harry Met Sally’ (great film!) it makes a suggestion of ‘Sleepless in Seattle’ (another great film!) as a recommendation. It picks up characteristics of the first film, and then serves them to you based on user preference and predictive analytics - we do the same for apps. 

K - I'm an account manager so I look after our accounts! I also help to bring on new clients, going up to London or flying out to Spain or Tel Aviv, wherever the clients may be to develop a strong relationship. 

SO WHAT BROUGHT YOU TO PLATF9RM?

Z -  We were in another office which was a bit soulless and we wanted a place that was more befitting of youth-orientated business. We came in and I signed it just on the basis of trust actually, you guys hadn’t built the 5th Floor at that point! 

A ZOMBIE APOCALYPSE HITS BRIGHTON - WHAT’S YOUR PLAN?

Z - Well I think a zombie apocalypse does hit Brighton every Saturday in Churchill Square so I think the plan is just to avoid the area! 

K - Well I live in the middle of nowhere near Brighton, and I have a vegetable patch so I would just stay in my house with my vegetables and wait for it to all blow over! It’s a village called Pulborough and my house is literally down a dirt track -  I was once late to work because cows had been moved from one field to the other and there was just no getting past!

WHO IS THE MOST FAMOUS PERSON YOU’VE EVER MET?

Z - This is a real struggle! I once had a pint with Hurricane Higgins and Jimmy White - the snooker guys, they were quite big in the 80’s. That’s really lame isn’t it?

K - Ooh! Alan Titchmarsh was Chancellor at my university, so I went up to collect my certificate, we shook hands and had a little chat…’Oh I like your plants’ - it was very embarrassing!

WHAT IS YOUR FAVOURITE THING TO DO IN YOUR ‘DOWN TIME’?

Z -  I’m a big fan of the Downs actually, and obviously the sea. I have a couple of kids and we regularly take them up on the Downs.

K - Probably going up to London - London just has everything! If it’s a crap weather day then you go to a museum or a gallery, or if it’s lovely you can go to St James Park or Regents Park and just soak up the sun!

WHAT’S YOUR FAVOURITE ITEM OF CLOTHING IN YOUR WARDROBE AND WHY?

Z - I think my watch, it was an anniversary gift and I wear it everyday.

(And it’s timeless!)

Z - Ha! Yeah - a timeless classic!

K - Can it be shoes? My Converse go with everything and they’re just so comfy!

NAME THREE DREAM DINNER GUESTS - DEAD OR ALIVE, FAMOUS OR OTHERWISE - AND WHY YOU’D WANT TO DINE WITH THEM

Z - Well I do like Stephen Fry, because he’s just so erudite and interesting and he seems a nice guy. I’m a massive fan of Bruce Parry who did a TV Series called ‘Tribe’ where he went and lived with various indigenous people around the world, he seems really down to earth and is an ex-SAS, and then I think maybe Ray Mears which is a similar vibe. He is an instant authority.

K - Grace Kelly - I think she had an insane life and I think it would be super interesting to hear how she became a Princess and how to do it! Also The Queen! I think that would be pretty cool, everyone just thinks that because you’re English you’ve met the Queen so it would be great to actually meet her and be like ‘Me and Lizzie are actually on really great terms!’ And finally… Margaret Cavendish. She was a really interesting woman and basically started the conversation about gender ideas way back in the 18th Century, and wrote plays on how women are perceived in a certain way, and that they have to be seen to be weak and by their man, but actually in the background they’re really strong and at the same time women are trained, by religion most of the time to put each other down in their behaving in a certain way. It was basically about how men were controlling women both directly and indirectly. 

WHAT REALLY ANNOYS YOU?

Z - I think just insufferably rude people and selfishness. Small things I guess… I can’t stand bad light actually!

(So another reason to come to PLATF9RM!)

Z - That is true actually, the old office did have strip lighting.

(Eew)

K - When you can hear someone chew! That genuinely makes me so angry - I actually want to kill them!

BEST PLACE TO EAT IN BRIGHTON?

Z - I do quite like my local, The George Payne in Hove. It’s in Poets Corner, and it’s traditional English cuisine, and it’s a really great pub actually.

K - I think the Seven Stars is pretty nice - really good burgers and chips and really nice gin - they serve their gin with raspberries and mangoes and things! So much better than just with tonic! 

Another week, another company. Join us again next time to get to know somebody else here at PLATF9RM a little bit better.