In a metrics-obsessed world, our understanding of influence as a PR and marketing tool is biased towards large audiences and high engagement rates. But real online influence is about so much more.
The Good Rebels team concentrate on strong, existing, authentic and often local connections that encourage action and change the long-term behaviour of an audience. From building grassroots political campaigns to nurturing networks among food lovers, they know that real relationships deliver.
It is around these principles that PLATF9RM and Good Rebels are celebrating the influencers of Brighton. Those that cultivate an - often local - network and build real relationships with their audiences, rather than just looking for the next brand tie-in.
As well as discussing what makes for great online influence we’ll be revealing Brighton’s most effective online influencers in five categorie:
- Food and Drink
- Campaigning and Not For Profit
- Artists and Makers
And Good Rebels will explain how these were identified on the basis of their genuine impact and influence. Join us and celebrate the real online influencers of Brighton.