This week at PLATF9RM we sat down with a cup of tea to chat to Rose Radtke - a member with seemingly never ending energy and ideas, to find out a little bit more about what she does while she's here.
Hey Rose, so what is it you do?
I’m a brand strategist and a writer. I look at audiences, landscape, competitors and I interview a lot of people, lots of stakeholders to find out what makes a brand or an organisation really special and unique and then articulate that for them. I often write their messaging and copy for their websites. I do quite a bit of more creative writing like brand stories and conceptual, copywriting, stuff like that. A lot of writing. Also a lot of talking.
You went freelance at the beginning of the year, how are you finding it?
Generally it’s brilliant but like everything it has its ups and downs I’m always looking for a way to steady my ship but I love having the flexibility.
How do you find PLATF9RM as a space to collaborate?
It's really nice to be able to work with lots of different clients and work with other freelancers. Working in an agency can be quite insular but collaborating with companies, as a freelancer here is brilliant. Right now, most of my work is collaborating with other members. It's great because you are still able to sit down and talk through a project and ideas...put your heads together as opposed to sitting at home, churning out a load of words and emailing it to somebody you can't sit down with.
I'm a really sociable person I'm not good at working alone.
Freelancers are the King and Queen's of side projects, talk to me about LOVEBOMB?
Love-bombing is a term that is quite well known now, it’s rooted in psychology, child psychology, it’s a way for children who are going through quite difficult times to reconnect with with their parents and feel more emotionally balanced and stable.
So Lovebomb Retreats is a new idea I had last week and just quickly put together a website. Just wrote it, made it and published it in the same day and now it’s a thing. Kind of don’t really know, actually, I do know what I’m doing. It’s a very simple idea, it’s parents and one of their children coming together to a farmhouse in the Sussex countryside and just spending the day together and doing creative activities, getting outside, eating lovely warm, comforting food, just being really cosy -they’re very small groups, just 4 adults and 4 children - so meeting a few other like-minded people and hopefully going home feeling relaxed and refreshed and more connected with each other and with nature as well.
Would you ever write a book?
As a kid I always wrote a stories, really weird stories and poems. I’d love to write a book. I’ve actually just returned a book to the library called ‘How to write your first novel’ I didn’t read it. I didn’t even start it. I did Lovebomb instead. Yeah I was planning to write a book last week but didn’t get round to it.
I did write a short story recently which I entered into a competition. And I might do that more frequently because it gives you a reason to write. I find it very difficult to just write and then it just sit there and not do anything with it.
*UPDATE: The short story got SHORTLISTED!
Would you not want it published!? Also, because you write so much do you now find it a chore to read?
Well yeah but it’s pretty hard. I think you have to put your heart and soul into it. You have to really be up for it... I don’t find reading a chore but I don’t read as much as I’d like to. Also if I don’t like a book I just give up on it.
What three books what you read if you could only read three books for the rest of your life?
Donna Tart The Secret History. Rebecca Daphne du Maurier and something lighter. I was going to say Wuthering Heights but that’s the darkest book in the world. Adrian Mole? Adrian Mole’s pretty good - a bit of a wild card.
Do you have one thing that really drives you around the bend?
You know when you keep dropping stuff like when you drop one thing and you keep dropping more stuff and you get really clumsy and it makes you really fuming. That makes me really angry. Yeah just consecutively dropping things. That pisses me right off.
Ooh I also really don’t like food mess. I’m not fussy about cleaning but I really don’t like bits of food everywhere. Food dropped on the floor. I’ve got a really weird thing about smell. I just smell everything; I’m really funny about it and everyone notices it. I always point out smells. If a food smells weird that’s the thing that will put be off it, nothing else.
So consecutive dropping and food mess.
Where is your happy place?
My happy place...I have a lot of happy places. I’m pretty happy in general, I’m pretty sunny. My parent’s house is a really happy place for me because it’s in in the countryside it’s absolutely beautiful around there. When you can look out the windows and It always looks good. If its bad weather it looks moody and dramatic and if its good weather it looks beautiful. There’s a massive oak tree at the bottom of their garden and it’s really beautiful.
Actually I need to change that answer because I just said to my mum ‘This is my favourite spot in the whole word’ It’s a chair to the left hand side of their fire place, an orangey-brown leather chair. It’s the most comfortable chair in the world. All my family congregate in the kitchen, there’s hundreds of us, dogs and cats. My mums looking after me. My mumThats where I’d be
If I could be anywhere for eternity, that's where I’d be.
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